Independent position provides TomTom deal with Uber

Gepubliceerd op 12 november 2015 om 15:57

TomTom is the only major provider of traffic information and maps which is independent - and as customers. Drivers who use the famous taxi app Uber guided the years ahead by data from TomTom.

tomtom_auto_0-1.pngTomTom has Uber with a multi-year contract signed. The on the Amsterdam-listed TomTom provides data as maps and traffic information to the app Uber. So can be calculated accurately include arrival and will the users of the app in more than 300 cities worldwide to travel 'as efficiently as possible. "

Route information is becoming increasingly important. As TomTom bought itself a few years ago, Tele Atlas, for 2.9 billion euros.

Motorized vehicles
Many automakers are working on autonomous car and navigation is vital. How else can drive around your car without you sending? The German car manufacturers BMW, Daimler (Mercedes) and Audi (Volkswagen) bought this year Lord Maps for 2.8 billion euros.

Of course you also have Google Maps, but that is from Google. And Google is also working on self-driving cars. In addition, you've OpenStreetMap, an open source system.

TomTom has a unique position
TomTom is independent and that pays itself off. '' TomTom has since the sale of Lord Maps to a consortium of German automakers in a unique position, '' RTL Z explains tech reporter Merijn Danes out. '' It is an independent player that can deliver high-quality cards and traffic to customers. There already benefited from the deal with Apple and now you see that Uber needs such a player. Uber wants to not draw cards to potential competitors such as Google and the German automakers ''. Uber is of course known to the taxi app, but is also working on developing an autonomous car.

Mercedes wants propelled limousines develop. The idea is that consumers who want to own a car, on-demand a luxury car can be ordered via their smartphone. Mercedes is not the only one who sees much in the self-propelled taxi services. Uber also works hard and gets competition from BMW with its car sharing service DriveNow.

TomTom wants to be a leader
CEO Harold Goddijn said earlier this year told Reuters that TomTom leader wants to be self-propelled cars. TomTom will include taking advantage of their own possibilities to fit directly on digital maps to new circumstances. "That no one else can," says Goddijn.

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