Brewer Heineken sliding into production to thereby responding to the increased demand from supermarket chain Jumbo. Thus the worst cold looks from the air between the two major players.
Jumbo posted this week a large ad in which it was suggested that Heineken did not conscious enough to Jumbo. The brewer would not be happy with the low price for the green beer crates.
After talks Heineken now comes through with a million crates of beer in the coming weeks. Initially Heineken said the extra supply, which is at three weeks of non-stop manufacturing the same, not being able to get things done. Now that's possible, confirmed a spokesman opposite RTL Z.
He says Heineken weeks puzzled to increase capacity. ,, By moving into production and our people to leave work more, we have succeeded. "According to the spokesman Heineken Jumbo has always kept abreast of developments.
Presumption
Heineken will certain products, such as non-alcoholic beer and beer for export, temporarily producing less in order to make room for the great thirst of Jumbo. The wholesaler also get temporary boxes of beer, instead of crates.
Thereby Jumbo probably waives a lawsuit. A spokeswoman for the supermarket chain announced that Jumbo still do not believe that Heineken could not handle the demand. ,, We continue to suspect that there is something else. But we are pleased that we have again delivered a normal amount in any case. "
By Editorial AD Photo: Reuters
Reactie plaatsen
Reacties