The Wi-tracking company Bluetrace Thursday been imposed a penalty payment of the Personal Authority because it has not kept the rules in accordance with the privacy watchdog governing the registration of customer behavior.
Bluetrace uses Wi-Fi signals from smartphones to customers who visit a store to register the customer behavior for the affiliated retailers. But according to the Authority's Personal Bluetrace collect more data than necessary, data collected from neighbors and passers-by and the data is not deleted or anonymised quickly enough. Bluetrace also informs visitors of shops not enough about them to be followed.
"With this information about people's behavior can be mapped and that's not allowed," said a spokeswoman for the privacy watchdog. "It is a fundamental right to move around freely without the movements end up in all kinds of files. People experience it as very intrusive. "
Reprimanded
Bluetrace, which is active in several national chains and claims to be the leading provider of Wi-Fi tracking in the Netherlands, says fully comply "with the requirements of protecting the privacy of consumers." There might even be anticipated on European rules that are also in the Netherlands in force for two years.
By Editorial Volkskrant: Photo: Reuters
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