Sprawl undermines consumer confidence in labeling

For them it is often unclear where all those labels stand, according to research from the Consumer and Market Authority (ACM).

According to the ACM is thus the credibility of all labels under pressure. "Consumers can no longer separate the wheat from the chaff. They therefore have less and less confidence in labels, and that's a problem for the labels which do have their affairs in order," said board member Anita Vegter.

"Organizations and companies issuing labels would do well to put an end to the current proliferation."

Framework

It believes that a framework should be established for the creation and management of labels. "An independent authority should then verify that companies adhere to the framework," said Vegter.

With labels should regain their original function again such a framework. Companies need to differentiate themselves again and for the consumer must mark again be a reliable tool when choosing products.

Marketing Ploy

The study also shows that consumers find it they must be able to assume that labels are reliable, and provide clear information to be independently verified.

Consumers do not believe that now met those criteria. Some see certain labels as a marketing ploy. Because there are hundreds of different labels exist, consumers have struggled to determine its value.

NOS.nl/ © Reuters