Elsevier magazine comes back into Dutch hands. The Amsterdam publisher New Skool Media takes over the sheet of relx, the British parent company Reed Business Netherlands. However, the blade must be within the next four years to get a new name.
In addition to the magazine New Skool Media takes other titles and Internet sites, such as Investors Interests and Beurs.nl. Reed Business Netherlands does retain a minority interest of 33 percent in the activities.
Brand
"We not only believe in the weekly magazine Elsevier but also in the brand," says director Rob Koghee New Skool Media. "You do a lot more with such a brand, online, but also events, products or apps."
The new owner is the brand name therefore have lost over four years. "That's true, but we think that they give us enough time to build something new," says Koghee.
Paper media
Despite falling circulation figures Koghee still believes in print media. "It will never be that consumers everything only online consumes a physical magazine belongs to the palette that the consumer has at his disposal:.. Television, radio, apps, websites and paper The one can not exist without it other. "
New Skool Media was founded in 2014 as the continuation of a package of titles whose publisher Sanoma wanted off. Meanwhile, the Amsterdam publisher has 23 titles like Bicycle, Knipmode and Home & Garden.
NOS / © Reuters
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