Chain store Blokker is in dire straits. The shops completely overhauled and supply chain delete another 390 jobs on top of the 390 which already farewell was taken last year.
In addition, significantly grow over the next two years, 450 of the almost 600 branches.
The interventions made last year, according to the new CEO Rob Heesen ,, not far-reaching enough. " The layout of the shops undergo a complete metamorphosis and even the familiar logo to believe it; getting a more modern look.
In addition, Blokker will have its own brand and the shop is renewed. ,, The world is changing rapidly, we need to make clearer choices, "said Heesen. ,, The results should improve and the cost lower. "
RED NUMBERS
Last year Blokker changed course already firmly, with the aim of putting an end to the declining sales in stores. When it was already experimented in several branches with a different store formats.
The parent company has long been working to reduce costs and boost sales. The group ended up in the red in 2014 and would like to become profitable again.
http://www.metronieuws.nl/nieuws/ by Carolien Tsao Photo: Reuters
Reactie plaatsen
Reacties