Donors to charities confidence international aid organizations the least. According to a biennial survey of brand research company Henry Beerda Brand Consultancy 2000 Dutch.
People doubt especially on how the donation money is spent and how effective these organizations.
Yet there is light at the end of the tunnel for international charities. Their position is stabilizing this year namely, after years of decline.
,, The refugee crisis has again made tangible the need for international assistance. Partly because of all the media attention Refugees Netherlands even among the strongest gainers image of the past two years, "says brand consultant Henry Beerda in a press release .
Dutch charities
All charity KWF has the strongest image among the Dutch population. The Red Cross and the Foundation Kika (Kika) are on place two and three.
The World Wildlife Fund, CliniClowns, the Heart Foundation, UNICEF and MSF score well in terms of reputation. According to the researchers charities that focus on improving the situation in their own country ,, clearly an advantage '' to the average Dutchman.
The strong position of the Dutch Cancer Society owes the organization to a combination of fear and trust, the brand consultant explains. ,, Everyone knows someone with cancer in his environment, making the fear of the disease is high, '' said Beerda.
Nature Organizations
Furthermore, the bad reputation of environmental organizations is striking. Beerda: ,, While nature and animals arouse warm feelings in people, most environmental organizations have a little sympathetic and even somewhat arrogant image. This image plummets years so that a further reduction of their donors stocks is likely. ''
By Editorial AD Photo: Reuters
Top 10 strongest brands in the charitable sector:
1. KWF
2. Red Cross
3. KiKa
4. WWF
5. CliniClowns
6. Foundation
7. UNICEF
8. MSF
9. Salvation Army
10. Ronald McDonald Children
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