Bavaria City Racing probably will return to Rotterdam

Gepubliceerd op 11 augustus 2016 om 13:17

Bavaria City Racing probably will return to Rotterdam. The Brabant beer multinational has plans to connect its name back to the racing spectacle.

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Robert Heilbron, the man behind the family feast, confirms to the AD that there have been "several conversations" with Bavaria.

Marketing Dame Ellen Duijm Elings Brewery dropped earlier this week in an interview with magazine Adformatie in roughly the same wording from. ,, It was a remarkable event for everyone. Formula 1 was for the happy few, Bavaria brought it to the public. This is an essence that suits us. '' The eleventh edition of Rotterdam Racing, which was scheduled to end this month, this year has been canceled due to lack of sponsorship.

Monaco on the Maas
Rotterdam Racing was first held in 2005, then still under the name of Monaco on the Maas. The following year joined the Brabant beer giant Bavaria on board as a sponsor. Big names from motorsport as Jos Verstappen, Max Verstappen, Fernando Alonso and David Coulthard sjeesden in their cars through Rotterdam. After dropping out of Bavaria alliance Renault and Nissan dealer VKV its name to the event. Although the last two editions have attracted around 500,000 spectators, the company ceased sponsorship.

By Editorial Region AD Photo: Reuters

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