The national restaurant week, the IENS Dinner Deals, AH Restaurant Action, the star-weeks, Groupon, Social Deal, Great Offer, and Diningcity. Quantity discounts for restaurants in the Netherlands is huge. Fun for the consumer, but restaurateurs are starting to grumble.
"Our market has become a big deal," says chef cook Imko Binnerts. Consumers can according to him, with all the rebates and discounts throughout the year for little money eating out.
Henk van Putten has been about fifty times with an action eat this year. "One of the cheapest meals was in Zutphen. Together with my wife we've had for 12 euros in a delightful restaurant, without drinks though."
He finds the discount deals a good example of market forces. "That sometimes works very bad, and very well here. Customers and restaurants to decide whether they participate. And should one of them does not, he does not. It's that simple."
lifting cook Binnerts itself does join two discounts to put his new restaurant in Wijk aan Zee on the map. "We have to do marketing." He acknowledges that he was taking it over to the marketing teams of supermarkets and discount sites.
"That these companies any harm. Such AH-restaurant action cost the supermarket chain that most public relations costs, but the menu costs are borne entirely by the restorer." He thinks that the lower limit is reached.
We often go out to eat and drink, but the Dutchman's best Calvinistic in there.
Hans van Haaren, Sector Manager Food RabobankTrend investigation of the bank shows that people are increasingly guided more by discounts. "The trend is that we often eat out and drink, but the Dutchman's pretty Calvinistic in. We want quality but also a competitive price," says Van Haaren.
Binnerts sees in his restaurant. "People who take each one glass of wine and ask for a carafe of tap water but if I can not cook,. I'm Santa Claus does not I have people in the kitchen like I have to pay my property a salary and will itself also like to make some money. . "
According Binnerts many restaurants hard. Van Haaren confirms that particular restaurants in the middle are heavy. "With quality and hospitality you just have not come."
Still, the number of restaurants is growing steadily. "But we do not eat or drink. So you can conclude that there remain too many restaurants and the competition is even greater," Van Haaren. That means more room for discounts.
Good news for discount investigators as Van Putten seeking further in his attic for attractive offers. "Simply because eating out otherwise is still a lot more expensive."
By: NOS Editors: Photo: Nieuwsuur
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